Communication is a process which allows us to exchange of ideas and thoughts among the people. The word communicate generally means to share or to participate. We always be confused between talking and communicating. All of us had born with the ability to talk but all can not communicate well unless we make a special efforts to develop and redefine our inner skills. In the business scenario all should have a well communication skill, everywhere communication has become very essential. In this world of competition it is very necessary for the marketers to communicate well and convey the clear message to their customers.
Following are the seven c's of marketing communication:
Clarity
The message which one is conveying to another should be clear. Before conveying a message to another one should be clear in its thoughts so that they will send the message to another person clearly. In marketing one should be aware about what is aim of communicating and keeping in mind the aim they should start communicating to the customers. First a marketer need to understand clearly that what message they need to give to their customers and than only they should start communicating to their customers.
Correctness
Correctness means one should be clear about what message they are conveying. Here it is not only about the correctness of message , it is also important to put your message in the right words. Incorrect message can spoil the brand image. In order to convey the correct message one should use correct words and should avoid grammatical errors. When a marketer will convey the message correctly there will not be any confusion in the mind of the customers.
Completeness
Every communication must be complete, incomplete message keep the customer guessing which might lead to misunderstanding in the mind of the customers. Therefore while communicating specially when it comes to marketing it is very necessary to provide adequate information , facts and figures with relation to product and services.
Conciseness
The word concise means putting the message in fewest possible words. A marketers should be able to put his message with the fewest possible word without sacrificing the quality and meaning of the message. Because in this competitive era nobody has time to sit and listen to you so one must convey their message in fewest possible word which is easy to understand and even less time consuming. It benefits for both marketers as well as consumers.
Consideration
The word consideration here means putting yourself in the place of receivers and then preparing the message. It consist of understanding the nature and emotions of the listeners and handling the situation according to the viewpoint of the consumers. The marketers should understand their customers before designing the message for them.
Concreteness
The most important in communication that the message which is getting delivered should not be vague because it creates confusion and misunderstanding as well. the message should be more straightforward than being vague.
Courtiness
Courtiness here means maintaining you attitude rather than I attitude. the sender of the message should behave in good manner. A marketer while communicating should omit the expression such as angry, irritated, hurt and belittle. They should use respective words while communicating to the customer which help them to build a good brand image.
Correctness
Correctness means one should be clear about what message they are conveying. Here it is not only about the correctness of message , it is also important to put your message in the right words. Incorrect message can spoil the brand image. In order to convey the correct message one should use correct words and should avoid grammatical errors. When a marketer will convey the message correctly there will not be any confusion in the mind of the customers.
Completeness
Every communication must be complete, incomplete message keep the customer guessing which might lead to misunderstanding in the mind of the customers. Therefore while communicating specially when it comes to marketing it is very necessary to provide adequate information , facts and figures with relation to product and services.
Conciseness
The word concise means putting the message in fewest possible words. A marketers should be able to put his message with the fewest possible word without sacrificing the quality and meaning of the message. Because in this competitive era nobody has time to sit and listen to you so one must convey their message in fewest possible word which is easy to understand and even less time consuming. It benefits for both marketers as well as consumers.
Consideration
The word consideration here means putting yourself in the place of receivers and then preparing the message. It consist of understanding the nature and emotions of the listeners and handling the situation according to the viewpoint of the consumers. The marketers should understand their customers before designing the message for them.
Concreteness
The most important in communication that the message which is getting delivered should not be vague because it creates confusion and misunderstanding as well. the message should be more straightforward than being vague.
Courtiness
Courtiness here means maintaining you attitude rather than I attitude. the sender of the message should behave in good manner. A marketer while communicating should omit the expression such as angry, irritated, hurt and belittle. They should use respective words while communicating to the customer which help them to build a good brand image.
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