Television Advertisement: The Full Concept

What is Television advertisement?? 

A television advertisement  is a short duration of  program which is made specially to send a promotional message to a large number of  audience together through television media. Internet has replaced almost everything from radio to magazine and newspapers but one thing which cannot be replaced by the internet is the television, still watching television is the most common and favorite leisure activity for people around the globe. Thus when it comes to advertising a product television medium is considered as the best advertising medium as it can reaches to a mass audience at once and the message can be easily understood as it is presented in the form of video.

The most important thing to consider here is to grab the attention of your targeted audience, so firstly you need to find out that what kind of customer you are looking for and do a research about what kind of advertisement can attract their mind towards the ads, make sure you are using all your potential to grab the attention of your target audience, you need to highlight all  pros of the company which serves you as a competitive advantage.

Lets talk about its cost

The most effective medium of advertisement considered by many marketing experts is television advertisement because it reaches to the maximum number of people at once. Advertising on the national television is not a cup of the tea for every company as it include a huge amount of  investment, but when we talk about a local television platform it is quite affordable for all. The cost of each ads depends upon the duration of the advertisement, duration can to 5 second to  60 seconds, the company can choose the duration as per their requirement.

Cost of advertisement is subject of negotiation between the media buyer and the broadcaster. In India there are 460 channels which target to 200 million households. Channels such as Aaj Tak, Star Plus Zee Tv, Colors Sony Tv, Sub Tv have more than 100 million viewers so the prices for advertisement on these broadcast channels are more as compered to regional channels such as ETV Network and Sun Tv.

When we talk about most watched news channel Aaj Tak the cost of advertising a product for 10 seconds and 5 rimes a day for a week it will cost INR 177620. This price can vary with the timing of the ads, if a ads is shown in prime time it can cost even more. Some of the most popular television channel demand a high price such as 350000 for a 10 second ads on an average. During IPL( Indian premier league)  viewer increased by 50%, each IPL mach consist of 2300 seconds of advertisement and the average rate during IPL is INR 500000  10 seconds. and around INR 1800000 for 30 seconds.

Advantages of Television advertisement

1.Reaches to large audience

It has been observed that smartphones has effectively replaced most of the things from our lives such as cameras, alarm clocks, watches, CDs and DVDs, calculator and lot more but one thing which is most powerful in terms of entertainment is television which cannot be replaced by a smartphone even today, a common device used by people around the world in leisure time. Thus it has the more capacity to reach a large number of audience in minimum time.

2. Easy to convey message

Television medium serves you a potential to convey your promotional message with the help of audio, moving objects, symbol, colors, text etc. Thus you can present your ads in  more creative way which can create a huge effects on the mind of the viewers. You should focus on your content and try to convey the full message with as less time as possible. As you have so many things to include in your ads it becomes easy to convey your message.

3. A wide option for consumers

Consumer get the wide option for selecting a product as they are getting information about so many brand for a single product. Lets take ads of smartphones there are so many brands of smartphone such as such as Apple, Samsung, Micromax, vivo and many more and all companies advertise their prodcut on television. This customer get a wide choice about the similar product, they find easy to choose from so many product.

4. A huge opportunity to reach its target audience 

The company can select the broadcast channel, timing of the ads and also the number of time its has to be shown on the television thus the company can select the best suitable broadcast channel, timing and the slots as per their requirement to reach the targeted audience.

Disadvantage of  Television advertisement

1. Expensive

The biggest disadvantage of television is the cost, it include the huge amount of investment. Small companies may not able to use this medium of advertisement  because of its cost. This is the most expensive media of advertisement as compared to other media.

2. Less time to convey your message

Television advertisement usually comes for 10 seconds, 30 second and 60 seconds which means that the company need to convey the message in the allotted time and the message need to be effective and should reach the target audience. Sometimes it might not be possible create a powerful impact on the viewer with the allotted time.

3.Limited attention by the viewers

Nearly 80% of the viewer skip the ads, as they has a negative attitude towards the Tv ads. A comany pays a huge amount of money to show their product ads on Tv but most of the audience do not prefer to see that. Sometime they change the channel or might go have refreshments.